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Targeting and Positioning is a part of the three-stage process in which segmentation is the first place. Targeting stands for the lot of the customers that we want to serve and for whom the business is manufacturing a product. It is followed by the third step i.e. Positioning. It is about implementing the product for the chosen target customers.
The concept of Positioning is an important one.To position a product in a market, a company has to invest lots of time and resources in advertising.For example, Apple Computers have positioned itself as the manufacturer of user-friendly computers. If we check the marketing strategy about the positioning, all the promotion is about Apple being a user-friendly desktop producer. Further concepts of four P’s can be applied to the positioning.
Targeting and Positioning is just another area of marketing. However, it is equally important as others. Marketing assignment consists of a number of topics, and you have to master different concepts to write a comprehensive homework solution.
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