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Brand Management analyses the brand perception among the customers in the market. Aim of the brand management is to establish an emotional connection between products, companies, and the people. There are many ways of improving the brand image of a product. One of the activities that lead the chart is Corporate Social Responsibility participation. Image of a product is highly influenced by CSR activities.
Co-Branding, Brand Engagement are the associated terms with the process of brand management. In Co-branding, a company launch a different line of product without any company name associated with it. For example, Audi is the brand of Volkswagon. However Audi itself is established as a known brand. It is one of the techniques that is adopted by the companies to improve the brand perception.
There are fewer chances that you will get an assignment solely on brand management. However, it is frequently used concepts in solving the marketing assignments. A homework might ask you to analyze the issues related with brand engagement, brand loyalty and much more.
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