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Help with Marketing Mix Assignment

Marketing Mix is a business tools employed by an organization to improves the sales and revenue by appropriate market analysis .It is the branch of marketing that is often associated with the four P’s and Four C’s of marketing. Later the four P’s and C’s were extended to seven P’s and C’s covering more aspects of the marketing mix.

Four P’s of marketing stands for Price, Product, Promotion, and Place. In 2012, Four traditional P’s of marketing were replaced with People, Process, Programs, and Performance. However, the previous version still works fine. Today marketing is more people-centric and driven by the performance of the product. Traditional marketing on the other hand focused on the distribution channels and Promotion methods.

Four C’s of Marketing stands for Consumer, Cost, Communication, and Convenience. These all C’s are mapped with the P’s of marketing.For example, Product is what a Consumer need. Similarly, Price and Cost goes together. These are the few basic concepts of Marketing mix that comes handy while taking Help with Marketing assignment .

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