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Business Marketing is also known as industrial marketing or B2B marketing. A company or an individual sell product and services to another company that can resell them. Business marketing is often compared with Consumer Marketing and differences between the two are outlined. Consumer marketing has a broad sample space, and there is less interaction between the buyer and the seller. However, business marketing involves dealing with buyer and seller. There can be negotiations at personal level. Target consumer base is a company or a small set of individuals.
Sales and distribution: Business market is highly influenced by the sales and distribution channel. There is a need for knowledgeable and learned sales force to ensure the product success in business space.
Pricing: Keeping the price of the product and service competitive is one of the important parameters that decide the product success. A premium product can be placed at higher price. For example, Apple being a known brand can launch products a higher prices too.
Communication Methodology: Public relations, website design and Search Engine optimization techniques are used to communicate about the product. It is vital for the company to support the sales with innovative and realistic methods.
There are few more areas that fall under the category of business marketing. It is imperative for the companies to take care of all those parameters and methodologies. Our tutors can help with business marketing assignment that require detailed analysis. our service provides a platform to your for handling Marketing assignment.
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