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Marketing research is also used in place of marketing research. It is the vital component of overall business strategy and deals with the information gathering about the target markets.Marketing guru has tried to draw a line of distinction between marketing research and market research.As per the definition, marketing research is about the process that is used by the companies. However, market research is concerned with the markets only.It is one of the areas of that is covered by the team of experts offering Marketing assignment help.
Market research is important because it facilitates an appropriate and sound business planning. A company can segment a market, identify the target customers,Establish the market trends towards a product purchase and SWOT analysis. In addition, two popular ways of marketing research are Quantitative marketing research and Qualitative marketing research. First one is done with the help of data collected from the various sources and second one can be done using the general marketing principles.
Assignment on Marketing research can be about launching a product and analyzing market for the product success. For example,a company launching a beverage in Australian Fruit Juice industry.It is a complex case,and detailed market analysis is required to ensure the product success and market penetration.
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