+44-7480-542904Impact of Corporate Social Responsibility on Brand Equity of Multinational Corporations in UAE
Corporate social responsibility and brand equity are collectively studied extensively in marketing research. Students are often asked to prepare research proposal projects on the impact of CRS on brand equity. This is done to help them in understanding how higher-level management can increase brand equity through the right use of corporate social responsibility.
Key Topics
Prepare a Research Project Proposal on the impact of Corporate Social Responsibility on Brand Equity in Multinational Corporations in the UAE.
1. Aims/Objective/Research Questions
The aim of this research paper is to identify the impact of corporate social responsibility on the brand equity of multinational pharmaceutical corporations in the UAE. This research focuses on activities of a firm’s corporate social responsibility (CSR) with brand equity and the mediating role of the reputation of the corporation. This corporate social responsibility and brand equity has explored the study in UAE. The study of its objective is to investigate the effects of corporate social responsibility with the impact on multinational pharmaceutical corporations in the UAE. To demonstrate the impact of corporate social responsibility with the significant and the potential impact on brand equity. It also supports the relationship between corporate social responsibility and brand equity.
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As corporate social responsibility nowadays becomes more important, so many other developing countries with the multinational companies have realized its platform and develop an interest to enter the international trading and networks of international business to do a responsible act towards the environment and the society. In this manner, there is a use of convenience sampling with the tool of correlation and regression analysis.
As UAE is a well-known country for its being multinational. So many other international companies have their offices in this UAE country. Rulers of UAE, in the past only understands the importance of corporate social responsibility in the context of the global arena. So, many activities were taken into consideration by the government of the UAE to implement corporate social responsibility via performing and organizing seminars.
In the country UAE, global pharmaceutical companies must be encouraged to support the government rules and policies framework with the local manufacturing partners in the UAE. So, this helps in Emirates in developing the pharmaceutical industry to grow rapidly (Tradearabia.com, 2015).
Brand Equity, it is defined as the "added value which is given to any of the product the way through the brand". The brand equity value which is assigned to the product provides a new product with a brand. Financially, it is the value given to the firm; the value perceives by the company and the value from the customer perspective. As the name suggests, it shows the high degree of brand equity, the high degree of consumer response and also a high degree of knowledge.It defines the "combination of asset and liabilities brand associated product which includes name, symbol, a brand that helps in valuing the product as well as services to a firm and its customers.
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In the global economy, the role of this pharmaceutical industry shows the process of complexity, operations and the research in the development and the manufacturing department of an organization which has an ability to save lives of sick people through proper medications and assigned drugs. To make an increase in its profits, the pharmaceutical company must give assurance to their shareholders. The prerequisites for the services in the pharmaceutical industry strive the reasonable products and services.
The pharmaceutical industry, the major challenge is their reputation is to fall over the past decades. This damage to their goodwill is due to any shortfalls which include Merck's Vioxx and Baycol, issues of drug safety, which arises the shameful question on the credibility of this industry and then, it also includes the problem of prescribing healthcare products and the right delivering healthcare products (Healthcare, 2014). Some of the unethical business practices of this industry are in consideration via marketing and promotional activities like free samples to doctors or offering gifts, promotion of drugs, recognition of branded products. Hence, this ethical business should do more advertising and promotion of drugs in this pharmaceutical industry.
So, this pharmaceutical industry makes access improve its goodwill in the market by increasing their medicines in the societies where ever is needed and also have a look at an environmental arena and also the behaviour of donor with the proper environmental laws and regulations. In this way, the pharmaceutical industry must consider the corporate social responsibility in their businesses for further improvement and merges with it to assign an actual measure responsibility with an impact on society and the environment (Uniassignment.com, n.d.).
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Place your order1.1 Purpose of this dissertation
- The main purpose of this dissertation is to meet the overall aim of the topic; focus on the important issues of online and social currently marketing facing objectives to identify the following:
- Determine the major challenges of the pharmaceutical industry of UAE regarding both corporate social responsibility and brand equity.
- To investigate the impact of using corporate social responsibility on the brand equity of multinational pharmaceutical corporations as a phase to review the challenges of a competitive nature.
- Analyze the various types and methods of involvement of UAE in the corporate social responsibility impact on the brand equity of the multinational pharmaceutical corporation.
- To provide recommendations on, how can boost their corporate social responsibility activities and practices in the UAE
1.2 Research Question
The research questions are listed below:
- What are the major and the main challenges in adopting corporate social responsibility in the UAE to make an impact on a multinational pharmaceutical corporation?
- What are the latest trends in corporate social responsibility?
- What are the competitive challenges faced by the UAE regarding public health policy within corporate social responsibility?
- Identify demographic segmentation of public health policy through the rules and regulations of corporate social responsibility?
2. Research Methodology
The researcher has plans to follow a rational, systemic and methodological approach for this research; it will be useful for future literature, pharmaceutical industry, the corporate social responsibility which can be added to the body of knowledge. The study explains the challenges of corporate social responsibility perceptions towards the prescription loyalty behaviour of medical doctors in UAE and focus will be social and online marketing with brief detail on a holistic view of the marketing which is interestingly bounded in its industry, and the methods will be qualitative and quantitative. The researcher has reviewed several methodologies before locking the choices of methods available to find the problem to conduct this research.
The primary research consisted of mostly qualitative data collections like open interviews, workshops, industry meetings through different exhibitions, events, seminar, and discussion with the industry professional through LinkedIn, telephonic conversation, observed in the integrated environment for specific data. Qualitative research specifically focuses on quality and is used to discover the reason in-depth.
The researchers academically and practically using vastly, as this tool considers for understanding the particular context and assisting in predicting to make the conclusion (Abstract. Xlibx.com, 2015). The research is the systematic process of collection and analyzing the information (123helpme.com, 2015). Also, a logical and data lead approach method (by.uk, 2015). This methodology is considered as a distinctive approach regarding meaning interpretation (Wageningen Ur, 2015), also theoretically and technically sophisticated methods (Sandelowsiki, 2000).
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Place your orderQualitative researchers, common criticisms are samples small, and even also the representative of the broader population (Socialresearchmethods.net, 2015), so it is tough to know how far we can generalize the results (Slideshare.net, 2015). However, this method has been used with appropriate questions and also assists in developing with generating hypotheses. Also, it's worth noting that conducting research of qualitative nature is not an easy task; it has to be carried out under the expert research supervision.
Whereas the secondary research will be, quantitative methods consist of reviewing the facts and opinions in articles, books, journals, reports and online websites, the indication of the pharmaceutical industry, the Government's interest and by viewing data available for similar kind of research done for a similar industry in UAE.
Whereas the secondary research will be, quantitative methods consist of reviewing the facts and opinions in articles, books, journals, reports and online websites, the indication of the pharmaceutical industry, the Government's interest and by viewing data available for similar kind of research done for a similar industry in UAE.
The data collected for marketing campaigns, newspapers, PR, blogs, info available on social media & interviews will be analyzed. Currently, in UAE, the pharmaceutical industry online approach, two customers surveys are available; one for overall customer view about the medication and experience with the corporate social responsibility, medication and healthcare (Healthcare, 2014). The second one is for exercising, yoga, morning walks review as an engagement tool for customer health as well as industry medication facility.
The quantitative methods are to measure the percentage of people with a particular in one common link to this industry. The focus of primary data collection associated with stakeholders, marketing agencies, pharmaceutical medication facilities. This approach specifies the bulk of respondents for specific answers and addresses directly to their understandings.
This is also concerned with discovering the facts, assumes a fixed and measurability and methodologically the data are reported through statistical analysis (McLeod, 2015). In brief, this to describe variables examines the relationship between the variables and finally analyzed the reasons, cause or problems (Researchproposalsforhealthprofessionals.com, 2015). This is the tool is useful to find the consumer behaviour towards the product, the demographics reaction and feeling for the market research and the medical products and services.
The researcher intends to evaluate the data comprises of the surveys for correctness and completeness and performing an analysis of descriptive responses scanning through interviews available online, direct interviews and literature. The tentative sampling size will be 120 and the regression, and the histogram will present the data analysis which will achieve with the help of excel. The researcher is open for the appropriate option in case of time and resources permits.
The researcher decided to use a mix of both the methodologies to resolve the problem indicated by challenges or the impact of the pharmaceutical industry in the UAE. It has given a positive approach towards drilling the problem with help both the tools. The findings will base on the analyzes of real customer data from the research also review the world's leading healthcare prescription which will enhance the medication and drugs issues and facilities.
It’s exploratory research in which all the approaches work systematically to solve the research difficulties. This includes several methods and techniques for research.
2.1 Primary Data
The methods that will be used to collect primary data will be primary research method.
QuestionnaireA questionnaire is a research instrument in which there are some questions for gathering the information from the respondents. It consists of both open-ended and close-ended questions.
2.2 Secondary Data
Secondary data are the data, in which it includes:
- a. Journals and Magazines
- b. Newspapers
- c. The Internet, etc.
The technique used for data analysis, Data analysis, will be done through
- i. Graphical representation – Pie Chart
- ii. Regression
- iii. Correlation
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3. Literature Review
This provides a deep showcase on corporate social responsibility theories, statements, concepts, nature and a full explanation of corporate social responsibility in many developing countries to understand it and review the affected area of multinational pharmaceutical corporations in UAE.
According to the group of World Bank (2004), the corporate social responsibility contributes the sustainable economic development which implies the working of its customers, families, communities, societies to improve the standard of living which also helps in bringing the business status at the top level. While in the context of Malaysian, there is a continuous and long-term process of personal values. In this, it is also given consideration to nature, rules and policies of an organization which influences the concerns of politics. By adopting corporate social responsibility in which the initiator is associated with the monetary gain (Isa, 2011).
So, as the corporate social responsibility growing day by day, then the most leading companies in industries were driven by consumers, societies, stakeholders and the governments which took an initiative in accelerating the commitments of corporate social responsibility. It also addresses the social concerns and also the favourable corporate images to develop a positive bonding with their clients (Yoon, Gurhan-canli & Schwarz, 2006).
These activities of corporate social responsibility socially give evidence for growing customers to evaluate the corporations. For instance, sometimes many clients ready to pay the higher price for any of the ethical product, and also easily make a switch of brands as it supports the charitable causes. Vlachos (2012) researchers out the influence of social performance on the front of the emotional attachment of their clients and also constitute its loyalty link.
The most famous and the largest pharmaceutical companies – Merck and Pfizer, rewarded as the best company to increase the access to medicines whenever needed. Both the companies were rewarded as the drug donation company for the exclusive medication to the voluntary licensed generic African companies (Merck, 2011).
The corporate social responsibility not only affects the motives of purchasing but also affect the evaluations of the company. The researcher also records that corporate social responsibility has a positive effect on both the business as well as for the evaluation of consumer's purchasing power. It also investigated that both the investors and the investment decisions are very much based on corporate social responsibility. It also found out that who knows about the company's offering gift package, then he/she had greater intention to make an investment in that company. Otherwise, there are no such intentions to make this step.
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In this, it was stated that at the very first there is just a social responsibility rather than the corporate social responsibility, it was said that because of the modern corporation prominence (Carroll, 1979). It defined the corporate social responsibility as the business obligations to accept the rules and policies, values and objectives based on society’s nature. And even moreover, in the past, the corporate social responsibility was evaluated as a social obligation, obligation of stakeholder, and the process of managerial ethics-driven.
The literature review for this dissertation is vastly spread as briefly summarized below for a better understanding of the theories. In short, these literature throw light on many academic studies conducted on the challenges of the pharmaceutical industry, online marketing, as a whole, significantly the use for marketing to make a promotion of their drugs in the society where ever needed for health care consumers and built a communication relationship with them.
This marketing platform is always easily binding the consumer in a relationship, but it has a few cons as well due to openness and transparency. Pharmaceutical industry using online marketing to capture their clients and many campaigns are linked through their way of medication. Many social media campaigns or current update is done through Facebook, Twitter, Instagram, YouTube and virtual technology is greatly in demand to develop feeling to be healthy. The percentage of online budgets are increasing most of the organization in order to capture more international customers.
4. Resources/Access to primary and secondary data
Researchers in the academic field are adding knowledge to the body of literature, addressing and find gaps also through knowledge it's replicate and expand. Educational researches are very time-consuming, need hard work and resources which are valuable in terms of time. As the research planned for the collection of the primary data through open interviews, workshops, industry meetings through different exhibitions, events, seminar, discussion with the industry professional through LinkedIn, telephonic conversation; resource involve for this time. As industry events and professional are bound with the specific time that will be a real challenge and to gets, this time from them will be hard. There will need some amount of monetary resource to management miscellaneous expenditure of meeting, transportation, stationery, the internet, etc.
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5. Project Schedule
| Steps | Description | Due date |
|---|---|---|
| 1 | Preparation Stage | |
| Week -1-2: Area of interest identified | 28.02.16 | |
| Weeks 3-4: Topic selected/form submitted | 05.03.16 | |
| Weeks 4-5: Topic refined to develop a dissertation proposal | 08.03.16 | |
| Weeks 5-8: Proposal was written and submitted | 11.03.16 | |
| 2 | Chapters 1-3 completed | |
| Chapter 1 Draft Introduction completed | 16.03.16 | |
| Chapter 2 Draft Literature Review completed | 21.03.16 | |
| Chapter 3 Draft Research Methodology completed | 25.03.16 | |
| 3 | Collection of data and information | |
| Data Analysis and Interpretation of data | 05.04.16 | |
| Chap 4 Draft Results, Analysis, and Discussion completed | 10.04.16 | |
| Chapter 5 Draft Conclusions, Implications & Recommendations | 13.04.16 | |
| 4 | Final Writing up | |
| Structure, presentation, proofreading | 16.05.16 | |
| 5 | Final Stage | |
| Final proofreading, printing, and binding | 01.06.16 | |
| 6 | Submission of Project (WOLF and hard copy submission) | 22.06.16 |
6. Action plan
| Skills | My Current Skills | My Aim | How will I achieve this | Target Date |
| Academic writing and literature reviews | Academic writing and literature review should be descriptive in nature and should be to the point to demonstrate the understanding. | My aim is to grab the good reading topics, and also to justify the significance of the study for developing the research and its concept. | I will achieve this through many types of journals, books, content, blogs or a particular topic of obtaining adequate knowledge of research. | March 15, 2016 |
| Critical thinking and writing | Should be thoughtful in the context of writing and must make use of contrasting the argument from the reader’s point of view. | To throw limelight to be highlighted or making use of convincing points with logical statements and with frequent use of language and methods to express thoughts. | By reading novels, books, thesis, and writing their reviews in own words to enhance the skills of writing and also make it understandable for further study. | March 20, 2016 |
| Data Collection Methods | Should be specific and collective in nature which comprises of qualitative and quantitative data and other methods also it includes are telephonic interview or face to a face interview session. | To provide proper view and explanation of methods in details which helps in carrying out a proper result so as to compare according to it for its further study and the development. | By thorough learning of methods and formulas to achieve it, and also, it makes easy to study the responses of each and every participant. It also includes the testing methods for making a hypothesis for the research report. | April 15, 2016 |
| Data Analysis Methods | The analysis should be done according to data specific | To present in an analytical manner with the details of methods. | By performing it practically would enhance the methods knowledge and training. | April 25, 2016 |
| Reading | Should do proper pronunciation of words to make it understandable | To make use of an excellent English accent to deliver the message from one to another. | By reading more and more books, journals, newspapers, etc. help in improving the habits as well as speaking skills. | April 30, 2016 |
| Planning and Mind mapping | Determining and analyzing the requirements by setting-up and identifying the specific goals and also other courses of action to achieve this. | To address the research study, firstly identify it and then predict the consequences of the course to bring out their action. | To understand this, firstly identify the main elements of the task and according to this make out the strategies. | May 15, 2016 |
| Referencing | Study and understand the different styles of referencing such as APA and Harvard style as having carried out in this research. | To facilitate the proper learning of referencing. | To learn various style of referencing and then properly cite the names and date via referencing. | May 18, 2016 |
| Using data analysis software | For showing the result of data analysis, descriptive statistics analysis, mean, median, mode, analysis with regression, correlation and chi-square test, used SPSS tool for above all performances. | To present a topic of research for its consideration must learn to work with various tools for data analysis via software. | By downloading the best software tool to perform the data analysis, in this manner, it helps in performing many other functions also for further learning and practising. | May 25, 2016 |
| Using WOLF | For the purpose of analyzing the data under the research is done by using WOLF different features. | To understand this tool, WOLF is the system which helps in fulfilling the needs and the requirements of the research. | By downloading the WOLF, it can help in to get many books and journals for the purpose of further learning. | May 31, 2016 |
| Using Microsoft Office | This includes the proper utilization of MS-word, MS-excel, MS-powerpoint, MS-outlook and MS-access. | Utilize the whole of MS-office to develop the research paper in the finest form for its further development. | Understanding and analyzing the proper use of this tool to develop for further reading and presenting in a proper manner. | June 15, 2016 |
| Finding academic articles | To make use of tools like Google search, Scholar for some writings, journals, studies, etc. | To collect varieties of books and journals which helps in carrying out the research successfully. | To utilize the tools and search engines for providing and collecting useful books and journals to be expert in this field of work. | June 22, 2016 |
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The research topic which I have chosen to undertake is “A study on the impact of corporate social responsibility (CSR) on the brand equity of multinational pharmaceutical corporations in UAE". To make it effective, it is crucial to learn and study the each and every context for its further development and for doing this, it is very important first to identify the essential components for performing various common tasks in research. So, for the academic study on research, the above action plan is covering all the undertakings.
For developing the research study or the paper, it importantly requires the essential amount of skills and multiple numbers of literature to implement the strong base of study for its development. So, for the skills of academic writing, I elaborate on the important concept of the thesis in this making of paper as per the professional level.
For this motive, I studied in-depth knowledge of its pros and cons for the further reading session of articles, books, and multicultural workings. In this manner, it helps in generating the basic idea of learning of this research topic. So, for more advancement and skills, the analysis and the thoughts need to be focused, and it also makes me learned new developing research analysis.
Apart from this, the development of the research paper includes many other aspects. By doing it in a step by step manner, it requires the set of skills and expertise for its working. For instance, at the starting, it is necessary to bring out the research with the adequate reading material and the comprehension status besides the academic proposal or paper writing. So, for the deeper management study, it involves rigorous reading and writing.
Hence, it becomes necessary for developing and make it execute the research. Mind mapping prediction skills need to be planned according to the goals and the objectives of the best use of action planning for this particular research task. So, to utilize my skills in this planning and plotting with the mind mapping for a study of objectives of a research study and its essential questions for its further planning and scheduling to bring out the steps of working in a research paper or project.
Addition to the skills required for the basic purpose of undertaking the project, it includes various types of skills and part of knowledge exclusively for its further development. Data collection is one of the methods to perform this. For collecting and gathering important information about the paper needs essential methods to be applied for its development. Certain methodologies and techniques were to be undertaken successfully to forecast the appropriate data analysis for this research report to make it successful.
As I have learned from both primary and secondary data in a qualitative and quantitative approach. This brings out the collection of activities through many sources like interviews, questionnaires, etc. and also the secondary data is comprised of blogs, journals, etc. to review a document as per the study of observation.
Then, the next step is comprised of the data analysis method, which includes the knowledge of effective and efficient data and its characteristics, activities, functions and roles in each and every analysis method. Further, it requires the knowledge of dependent and independent variables to carry out the learning purpose of its activity. To perform the descriptive and statistical activities, I need to acknowledge the study thoroughly to derived the hypothesis on the research also.
By making use of SPSS tool i.e. (statistical package for social science), it's easy to derive the certain methods like regression, correlation, chi-square, mean, median, mode, and much more descriptive analysis for the research report. SPSS is a software application tool, it best suited for analyzing the data results or outcomes through the questionnaire and the interview conduction of data. So, for this, my study in SPSS is very beneficial in making of this research report. And moreover, it is most important for any research report to make a referencing in the best way, as referencing is the main act of academic writing especially while writing the research report. So, in this order, I deeply learn the different and various referencing styles so I can apply to my work and knowledge and make a successful research paper for its further study too.
Additionally, for developing writing skills and reviews, it is mandatory for improving skills in each and every purpose of study for fulfilling the goals and objectives to develop a successful research paper. To write and develop a research paper, I need to learn many other skills regarding Microsoft Office as it comprises of many suited tools which include MS Word, MS PowerPoint, MS Excel and many other software applications. In this, I need to implement a proper method so I can formulate many other articles. In this, a way it also helps in finding more and related topic project regarding management papers and articles and books and journals, etc.all on the context of a multitasking working environment with different stages of work and field comprises of essential components that help me to generate or evaluate the research report best in nature to present it.
Another method to make it effective and efficient is to work via WOLF, as it also gives a limelight on further studies and also present useful books, journals, and articles. Through this, I can impact my work for its development research story as and when required. And also, the mind mapping technology helps in developing the plan of the research paper with a successful mindset. In this, also, it makes my qualities of mind mapping fully utilized.
So to be successful, it needs to acknowledge the whole set of skills and to work regarding the selected topic, as it pays more emphasis on each and every detail of the research report from the title to the conclusion and references. I devote more of my time in all these study to make my project research report a successful by studying more of books, journals, literature review, thesis papers, etc. so that I can quickly implement it in my research paper with proper referencing and also with the in-text citation so that it seems to be pure working of a researcher.
This way gives more on of a particular topic "A study on the impact of corporate social responsibility (CSR) on the brand equity of multinational pharmaceutical corporations in UAE". So, am implementing the whole of my knowledge, skills, workforce, management, leadership qualities, authenticity, purity, etc. which perfectly suited to this study of the research paper, and also for making it further improvement and development material as to be considered.
8. References
Anon, (n.d.). [online] Available at: http://graphics.eiu.com/upload/eb/DiversityandInclusion.pdf [Accessed 24 Feb. 2016].
Antoun, J. (n.d.). [online] Palgraveconnect.com. Available at: http://www.palgraveconnect.com/pc/doifinder/view/10.1057/9781137266200.0009 [Accessed 24 Feb. 2016].
Healthcare.globaldata.com, (2014). United Arab Emirates' Healthcare Market Among Strongest in the Middle East, with Significant Growth Potential, says GlobalData | GlobalData Healthcare.
M.Maerz, M. (2011). Multinational)Pharmaceutical)Compa2 nies and)their)approach)to)Integrating Corporate)Social) Responsibility)into)Business)Strategy. [online] Available at: https://www.modul.ac.at/uploads/files/Theses/Bachelor/Thesis-2012-Maerz-Marthissa.pdf [Accessed 21 Feb. 2016].
Merck.es, (2011). corporate responsibility. [online] Available at: http://www.merck.es/www.merck.es/es/images/Merck_CR_Report_2011_EN_tcm503_79988.pdf?Version= [Accessed 21 Feb. 2016].
Roitstein, F. (2005). Analysis of Corporate Social Responsibility Training Initiatives in Multinational Enterprises: The challenge of localizing CSR. [online] Available at: http://siteresources.worldbank.org/INTLM/Publications/20385474/AnalysisCSRTrainingFINAL.pdf [Accessed 21 Feb. 2016].
SajadiFar, V. (2013). Corporate Social Responsibility (CSR) in the United Arab Emirates. [online] Available at: http://bspace.buid.ac.ae/bitstream/1234/359/1/100114.pdf [Accessed 21 Feb. 2016].
Sharma, A. (2013). Ethical Promotional Practices by Pharmaceutical Companies in Nepal: Are they in breach of their promises. [online] Available at: http://www.webster.ac.th/2012/pdf/thesis/2012-13/mba/Ashim_Sharma.pdf [Accessed 21 Feb. 2016].
Smith, n. and read, d. (2010). consumer perceptions of corporate social responsibility. [online] Insead.edu. Available at: http://www.insead.edu/facultyresearch/research/doc.cfm?did=43990 [Accessed 21 Feb. 2016].
Srivastava, D. (2015). Association of Global Management Studies. [online] Available at: http://association-gms.org/2015%20International%20Conference%20Proceedings.pdf [Accessed 24 Feb. 2016].
Tradearabia.com, (2015). UAE set to lead in the pharmaceutical industry. [online] Available at: http://www.tradearabia.com/news/HEAL_274689.html [Accessed 21 Feb. 2016].
Uniassignment.com, (n.d.). Corporate Social Responsibility And Corporate Social Irresponsibility Management Essay. [online] Available at: http://www.uniassignment.com/essay-samples/management/corporate-social-responsibility-and-corporate-social-irresponsibility-management-essay.php [Accessed 21 Feb. 2016].
World Finance, (2015). Pharmaceutical Companies in UAE- Dubai. [online] Available at: http://finance.mapsofworld.com/company/pharmaceutical/uae-dubai.html [Accessed 21 Feb. 2016].
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